The population of Liverpool currently spend more, on average, on makeup than anyone else in any other part the country. In fact, the latest figures say that they spend three times the national average on their beauty and grooming habits. It’s for that reason that it makes complete sense why Harvey Nichols decided to go for something different, when they expanded to Liverpool. Rather than opening up another of their ‘usual’ branches, they’ve decided to take things a bit further. In what seems to be a store specialised to suit the needs of the local area, they are due to open Beauty Bazaar – a cosmetics wing that caters to those who just want to indulge in their everyday beauty needs and more.
So what do you expect of a beauty store then? Are you thinking along the lines of Boots? Are you thinking of something like Superdrug, maybe? Well you’re off the mark, if that’s as much as Harvey Nicks have got up their sleeves. They want to make sure that they live up to the expectations of them, based upon the way that they run their fashion retailing outlets. In fact, they thought that they should surpass these levels, if they are to make the impact that they hope to, by making their first mark on Liverpool. That means that as well as supplying lots of the latest items from all the top beauty brands that all girls love and trust, they have also dedicated parts of their stores to other things too – namely, a spa area and even a champagne and cocktail bar.
Expect to find exclusives when you turn to Beauty Bazaar. Harvey Nichols seem to know what they’re doing with most things, and by the specs of this new store in Liverpool ONE, they won’t have hurt their reputation. For those who just want to know the sort of products that they’ll be stocking, expect to find pieces from Mac, Benefit, Clinique, YSL, Aveda, Origins, Lancome and many more. If you’re just there to get pampered, you can get a spray tan, your teeth whitened and even Botox while you’re there. What do you think? Are you going to go out of your way to pay it a visit?